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Monthly Archives

December 2018

Join the Revolution. #Iam10s

By | Uncategorized | No Comments

The Cape Town 10s team unveils the faces behind the 10s

(South Africa, December 2018)

The Cape Town 10s is more than just an annual social sports and lifestyle festival. In terms of success, the growth speaks for itself. Emerging as a relatively small rugby tournament, evolving into a multi-sport event featuring top local music acts, achieving winner of the 2016 Discovery Sport Industry Awards for “Best Live Experience” Event in South Africa and now after 10 years, continuing in this vain.

Yes, these are impressive accolades, but 10s is also about the everyday faces behind the brand.

The series grew from a passion for rugby, team camaraderie and a love for leading an active lifestyle well-balanced with fun and good times.

The team behind the 10s holds these values at the center. Old School Group (OSG) is 10s and they are passionate about what 10s has become and what it means to everyone who forms a part of the 10s family.

When it comes to OSG, this small, close-knit unit of young, enthusiastic and active individuals are 10s (#WeAre10s) but 10s has extended itself to all of YOU: the fans, the teams, the players, the friends, families, supporters…

“10s is all about offering people from all walks of life, level of skill and fitness the opportunity to compete in sport, make friends, relax and have fun in an environment where the experience of the contestant is the number one priority. We want to introduce the team behind the 10s in order to create a more personal connection with the 10s brand and allow people to intimately engage with the 10s. The aim of the campaign is to encourage our fans to talk about their personal experiences, share stories and explain why they are 10s,” says Gerhardi Odendaal, CEO of Old School Group.

In order to share what #Iam10s means to you, the team appeals to members of the 10s family to share:

Send the 10s team a short video OR image + caption (A personal story / memory from the 10s; Your favourite aspect of the 10s; A funny moment / emotional moment / celebratory moment; Etc.)

Share videos on your personal social feeds

Tag @capetown10s and hashtag #iam10s #capetown10s

Backed by a great team and made awesome by loving fans, who wouldn’t want to experience the 10s vibe underpinned by fun, friendships, sports and a couple of cold ones?

If you want to experience something like this and join the #Iam10s community get your ticket here.

Event Details:

  • Dates: 1 & 2 February 2019
  • Venue: Hamilton Rugby Club in Green Point
  • Price: from R140
  • Tickets: Quicket

For more info visit the website: https://capetown.10s.co.za/

  • Twitter: @CapeTown10s
  • Facebook: www.facebook.com/capetown10s
  • Instagram: @capetown10s
  • Official event hashtag: #capetown10s #Iam10s

The event is owned and proudly managed by Old School Group. www.oldschoolgroup.co.za

 For any media enquiries please contact: Sue Anderson sue@oldschoolgroup.co.za, 082 890 4878

CT10s Partners with Esports

By | News

Esports Launches at the 10s

The Cape Town 10s introduces an all-new sporting division

One of the world’s biggest and most popular social sport and entertainment festivals, the Cape Town 10s, has partnered with Mettlestate and Out The Box Events to bring you an all-new sporting division – esports.

The 11th annual 10s event will return to Green Point Cape Town from 1 to 2 February 2019, featuring a winning blend of the tried and tested sporting disciplines but this time with an esport element that showcases the often hidden world of competitive PC and console gaming.

Esports is rising in popularity worldwide with already established organisations, teams and players bringing fame on local and international shores…
It is the fastest-growing sport in the world and Cape Town 10s is following the trend.

“Esports is still in its infancy in South Africa, and we have only just started to be recognised on the international stage,” says Mettlestate Co-Owner Barry Louzada. “Partnering with a major award- winning sporting event such as 10s does well to put the next step forward when it comes to helping us forge the future of esports in South Africa. We here at Mettlestate could not be more excited to bring esports to a whole new audience!”

The teams will be playing a competitive game of Counter-Strike: Global Offensive. Known globally as one of the biggest esports worldwide, Counter-Strike sees two teams (known as the terrorists and counter- terrorists) stop the other from completing their goal. The Terrorists must plant the bomb and protect it, while the Counter-Terrorists try and stop that from happening. The premise is simple, but the action is rampant, so come along and witness a whole new element of competitive sport that is usually locked behind closed doors but which is estimated to have a global audience, live and online, of more than 600 million in 2019.

SCHEDULE:

Friday, 1 February

Saturday, 2 February

09:00 – 12:00

Mix Team Showmatch B03

09:00 – 12:00

Mix Team Showmatch B03

12:30 – 15:30

Girls B03

12:30 – 15:30

Girls B03

16:00 – 19:00

Boys B03

16:00 – 19:00

Boys B03

 

In addition to the exciting matches that will take place all day on both days, the Cape Town 10s Esports zone will feature a separate bar run by Monster Energy and a covered lounge area.

See if you have what it takes to be a professional gamer while sipping on cold beer and soaking up the 10s vibe!

“We are really excited to announce the launch of Esports at the 10s. 10s is all about offering people from all walks of life, level of skill and fitness the opportunity to compete in sport, make friends, relax and have fun in an environment where the experience of the contestant is the number one priority. Four years ago when we piloted netball at the rugby-only event we had no idea that its popularity would outstrip that of rugby, we hope esports will go the same way,“ says Gerhardi Odendaal, CEO of Old School Group.

The addition of this exciting new sporting division will attract a different fan-base to the event that has captured the hearts and spirit of our sports-mad nation since 2009. All of this will be in the presence of the world’s biggest sporting legends, with the backdrop of an iconic host city. Team entries for a number of sports are already sold out and event tickets are expected to fly. Hurry along and get your tickets to one of the Top 5 and most epic weekends in the Mother City.

The event is owned and proudly managed by Old School Group.
www.oldschoolgroup.co.za | www.mettlestate.com

Event Details:

  • Dates: 1 & 2 February 2019
  • Venue: Hamilton Rugby Club in Green Point
  • Price: from R140
  • Tickets: Quicket

For more info visit the website: https://capetown.10s.co.za/

For any media enquiries please contact: Sue Anderson | sue@oldschoolgroup.co.za | 082 890 4878